Ivanka Trump talks women in business at White House as her own brand falters

Appearance comes after Nordstrom and other retailers rush to drop her product lines amid controversy over her newfound prominence in the White House.

Ivanka Trump marked her first foray into White House policy at a roundtable for female business leaders on Monday, as yet more retailers rushed to drop her clothing and accessories lines from their stores.

Sitting alongside Donald Trump and the Canadian prime minister, Justin Trudeau, Ivanka made only brief public remarks at the top of the meeting, pointing to the “unique challenges” faced by women in the workforce.

The appearance came against the backdrop of a searing controversy over the impact of Ivanka’s newfound prominence in the White House on her commercial brand.

On Monday, Burlington Stores joined other retailers in choosing not to carry Ivanka’s apparel on its website, according to a report in Business Insider. And over the weekend, Sears Holdings, the parent company of US retail stores Sears and Kmart, pulled 31 Trump-branded products from its website.

Although Ivanka holds no formal role in the White House, she has frequently participated in official events with the president while her husband, Jared Kushner, is a senior adviser to the president.

She sat next to Trudeau at Monday’s roundtable, which established a new taskforce called the United States Canada Council for the Advancement of Women Business Leaders-Female Entrepreneurs. Donald Trump, who sat across from his daughter, said Ivanka “is very much involved” in issues pertaining to women in the workplace.

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