On Thursday, word broke that the NBA issued a league-wide memo to its teams regarding social media policy and something of a “crackdown” on what individual franchises should be posting. At the time, this was seen by many as a response to a beef between Chandler Parsons and C.J. McCollum that was inadvertently kickstarted by an official team account. Nevertheless, the league wasn’t shy in trying to keep its teams in line.
Just 24 hours later, though, the Atlanta Hawks and Sacramento Kings brilliantly trolled the league with back and forth banter throughout the first half of a game between the two teams. The Kings’ account got things rolling with a tribute to Hawks All-Star power forward Paul Millsap.
Atlanta Hawks
✔@ATLHawksThanks! INCREDIBLE arena you guys have here. First time here…simply gorgeous.
Atlanta Hawks
✔@ATLHawksYea, @Sir_Foster is
, kind of like those baby blue throwbacks
Atlanta Hawks
✔@ATLHawksWe call it “volt”, but you can call it lime. Whatever works for you, we’re good with it!
Atlanta Hawks
✔@ATLHawksDon’t get discouraged. Three quarters left, we fully expect a run from you guys. Chins up.
Really appreciate the support. We’re in this together. #BFFL #Friendship
Sacramento Kings
✔@SacramentoKingsSomeone call an ambulance, this guy is on
32 never looked so good!
It seems as if the two teams might keep this going throughout the evening, and frankly, everyone should be following along in real time. There is a chance this does not go over particularly well in the NBA league office, but for those of us on the public side of things, it added a great amount of entertainment during the first half of an otherwise anonymous mid-February game.
Source: DIME on UProxx